the story
Earth Weave Carpet Mills, Inc. is in business to manufacture and promote renewable resource floor covering products for the 21st Century. Their commitment lies not in recycling petrochemical products, but rather in taking advantage of the ultimate manufacturer; Mother Nature and her renewable natural resources.
Earth Weave’s commitment to natural fiber carpets and area rugs is unsurpassed in the industry. Earth Weave was the first carpet manufacturer in the United States to introduce a running line product that incorporates only 100% natural materials. Earth Weave’s use of industrial hemp was also a first in the carpet industry. They are committed to 100% sustainable resource floor-coverings and will not manufacture a product from non-renewable petrochemical resources.
performance
Durability. Wool fibers are naturally elastic. When crushed or stretched, they bounce back to their original shape. Synthetic fibers lose their shape more quickly. They flatten, pill or wear in high-traffic areas and beneath heavy furniture. The raw wool has been treated for resistance to moths and beetles.
Stain-resistance. Our wool carpets derive their stain-resistance from the nature of the fibers. Wool repels liquids, the culprit in most stains. Spills usually blot up, and regular vacuuming removes dry dirt efficiently. Synthetic carpets, are often treated for stain resistance, our wool carpets are free of these chemical treatments.
- Wool responds well to professional cleaning.
- Do not use water-based cleaners designed for synthetic carpets. The moisture can shrink the fibers and pull dirt back into them.
Flame-resistance. Wool fibers won't ignite if exposed to flame. They self-extinguish quickly, often leaving the carpet with only a small amount of ash that can be brushed away. It takes just a single cinder or spark to melt unsightly patches into many synthetic carpets.
Air quality. Wool fibers have microscopic scales that capture and hold dust particles until they are vacuumed. This results in less dust in the air, a boon for people who suffer from allergies. Some studies have shown that wool carpet may also help purify the air by absorbing certain common indoor contaminants, including formaldehyde, nitrogen dioxide and sulfur dioxide. Wool takes in these contaminants far more quickly and completely than synthetic carpets do.
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